Analysis of the Monster by Eminem ft. Rihanna Free Essay Example, 1000 words

In the second verse, Eminem alludes to the dual voice reality through changing his voice to that of a darker presence â€Å"†¦Sometimes I wonder where these thoughts spawn from. Yeah, pondering’ll do you wonders. No wonder you’re losing your mind, the way it wanders† (Line 21 & 22). Such an aspect is intentional with Eminem alternating the voices and is quite resembalant of how human mind often interjects and works. Eminem’s questioning as to where these thoughts spawn from depicts alter ego as the only possible source. The main audience for this video entails the regular pop fans in the music industry. The Monster song uses a critical rhetoric constructs and dialect to deliver Eminem’s message to his fame resulting from his alter ego. In a way it assures his fans that he will retain in the music industry for them to enjoy his music, the power of the monster. First, he uses pathos effectively in communicating his verses. Pathos is poetic construct that evoke an intentional emotion. The use of the monster under his bed evokes the frightening aspect of the audience. We will write a custom essay sample on Analysis of the Monster by Eminem ft. Rihanna or any topic specifically for you Only $17.96 $11.86/pageorder now The unknown and the mysterious figure draw the minds of the audience. The audience creates different images and interpretations of the monster in his lyrics. Additionally, these images invoke intentional immense fear, allowing him to expertly integrate pathos. Therefore, it not only induces fear, but also feels his words down his lyrics. Pathos in such a case allows effective connectivity between the artist and audience in strengthening the devilish emotions as he raps. Eminem has used ethos effectively at the very beginning of the video when flashing back via several of his famous clips and the stigmatized images defining his career. His audience have previously connected to him through such aspects. Therefore, this introductory part use ethos as a quick refresher to the audience in which he establishes his credibility. Such a credibility created here demands the authority to his audience to fully immerse themselves in decoding his message, â€Å"The Monster. † Lastly, Eminem uses logos critically to draw all the audience attention. â€Å"Wanted to be left alone in public. Excuse me† (Line 4). In this plead, he describes the desire to be the public figure in the music industry not to be bothered or followed by stalkers, therefore, drawing logos. Such a construct supports his argument that otherwise would have been considered common. Sarcastically, he excuses himself for wanting the publicity and fame to be upheld in his life.

Nursing As A Career - 1442 Words

Nursing As a Career? This research paper will help guide you into a career that has its pros and cons. What kind of education is needed to enter the nursing field? What the advancements are in the field of nursing? What is the earning potential of nursing? What the outlook on nursing in the future is and the different nursing work environments and so much more. The purpose of this is to inform anyone interested in becoming a nurse what you can do with your degree and most important, if this career is something you’re interested in? Nursing is crucial in everyone’s life. Nursing is the largest health care profession with over 3.1 million nurses practicing today in various places. As people are growing to live longer lives the demand for various nurses are always going to be important in our everyday lives and some of the facts may surprise you what an important role a nurse makes in everyone’s life at one point in their healthcare. Nurses come from many educationa l backgrounds to start as a Registered Nurse (R.N.). There are Associates Degree of Nursing (ADN) programs that vary from one year to three years depending on the school and the program. These are usually competitive placement, as many students are put through a series of application, interview, and grade acknowledgement to be considered to such a program. More popular with the health administrators is the Bachelor of Science Degree (BSN) that is a four year degree. This is preferred by many hospitals or otherShow MoreRelatedNursing : A Career As A Career In Nursing705 Words   |  3 PagesFrom a very early age I have had a passion and drive to help people. I was first inspired to go in to a nursing career by my grandmother who would tell me stories about her experiences as a midwife. One that stood out to me was when she travelled through a snowstorm to deliver a baby, and it is this level of commitment, care and compassion that I aspire to have. I have also found inspiration from my mum who is an ICU nurse and has always shared her experience and advice with me. This has been somethingRead MoreNursing As A Career In Nursing1092 Words   |  5 PagesAbstract My name is Dania Infante and I am a BSN student at Florida National University. I chose nursing as a career path because I am a people person. I enjoy working and interacting with people on a regular basis as well as taking care of them. I know there are several careers that specialize in patient care. However, I chose nursing because I feel a nurse is in direct contact with the patient at all times. Nurses look after their patients in every aspect, physically as well as emotionally. TheyRead MoreThe Career Of Nursing Career1825 Words   |  8 PagesNursing When people are sick or injured they need someone to take care of them and may need to see a doctor. But usually there are other professionals who will see them first and provide hands-on care before the doctor arrives. Many of these professionals are nurses. Within the healthcare sector focused on the care of individuals, families and communities, nurses may help patients attain, maintain, or recover optimal health and quality of life. When considering a nursing career, one needs to be awareRead MoreNursing As A Career1568 Words   |  7 PagesPrice, Hall, Angus and Peter (2013) â€Å"Nursing is described as a beautiful, rewarding and motivating career followed with an acknowledgement that nurses are underappreciated.† (p.7) Nursing is a profession that is organized and abides by a code of ethics where the individual is expected to honour these implementations. Nurses spend their career saving and promoting life and one of the most significant parts of being a nurse is to be a patient advocate. Nursing students tend to frequently enter theirRead MoreNursing As A Nursing Career1933 Words   |  8 PagesNursing is a very intriguing profession with an open door to many new opportunities. While in the field many exciting experiences may come at you. The medical field has always interested me, but I was never quite sure on what career would suit me best and was the right one to pursue. There are many nurses in my family: my mom, sister in law, my cousin’s wife Taylor and my aunt Julene. After hearing all of their exciting stories I decided that nursing is the perfect career. It provides a great placeRead MoreThe Nursing Career1082 Words   |  4 Pagesanalytical by defining a problem and use data to determine an effective solution. A PHN must be able to communicate effectively, and understand how the media delivers information. Of great importance is the role of cultural competency in public health nursing. Cultural competency is the ability to effectively consider the worldviews, healthcare practices and preferences of people from diverse, racial, ethnic, socioeconomic, and cultural backgrounds. The PHN must put an emphasis on prevention and focusesRead MoreCareers In Nursing By Betty Smith : The Career Of Nursing1121 Words   |  5 Pagesabout the career of nursing and I am going to explain how nursing is a diverse multidimensional profession. According to the article â€Å"Opportunities in Nursing† by Betty Smith â€Å"Nursing in general is concerned with the care of people’s psychological, social, and physiological well being†. There are various types of nurses such as registered nurses, nurse anesthetist, psychiatric nurses, nurse practitioners and many more. The article â€Å"Careers in nursing† by Linda Burnes illustrates â€Å"careers in nursingRead MoreThe Caree r of Nursing1259 Words   |  5 PagesAccording to Boykin â€Å"Caring is the foundation of nursing† (Boykin et al, 2011) and in order to be a nurse, it is essential that a nurse can demonstrate and practice professional communication skills. Professional communication skills not only allows the nurse to provide different methods and tactics to communicate with patients of different needs and ages, but it enables the nurse to understand and to give the best possible care and outcome for the patient. Provision of information and handover isRead MoreCareer Research : Nursing Career1105 Words   |  5 PagesNursing Career Research After researching many nursing careers there are three that are stick out. Although salary is a big deal today, one must be aware of the specifics of a job to make sure they enjoy the job. Three interesting nursing careers are nurse educator, traveling nurse and a pediatric nurse. When thinking of a nurse educator, the name is self-explanatory. As explained in (â€Å"15 Highest Paying Nursing Careers [Infographic]†, 2017) a nurse educator is someone who has experiences in nursingRead MoreNursing As A Career Choice1714 Words   |  7 PagesNursing as a Ð ¡areer Ð ¡hoice. Anna Leonova Trent University Nursing as a career choice. As Mother Teresa said: â€Å"It is not how much you do but how much love you put in the doing†. These words can not but be common for nurses all over the world. Well, what makes them love their profession? How did people decide to make nursing their career choice? What are the reasons for people to start such a way of life? As it goes without saying, nursing can not be called a profession

Audit Expectation Gap free essay sample

AUDIT EXPECTATION GAP The phrase Audit Expectations Gap was first introduced into the literature over thirty five years ago, by Liggio (1974), under the Cohen Commission. It was defined as the difference between the levels of expected performance as envisioned by the independent accountant and by the user of financial statements The term ‘expectation gap’ is commonly utilized to describe the situation whereby a difference in expectation exists between a group with a certain expertise, and another group, which relies upon that expertise. The public perception of an auditor’s responsibility differs from that of the profession and this difference is referred to as the Expectation Gap. Furthermore, the expectations gap has been recognised by the auditing profession as an issue of fundamental importance. The Commission on Auditors Responsibilities (AICPA, 1978) was established to investigate the existence of such a gap; and concluded: after considerable study of available evidence and its own researchsuch a gap does exist (p. We will write a custom essay sample on Audit Expectation Gap or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ii). Many users misunderstand the nature of the attest function, especially in the context of an unqualified opinion. Some users believe that an unqualified opinion means that the entity has foolproof financial reporting. Some feel that the auditor should not only provide an audit opinion, but must also interpret the financial statements in such a manner that the user could evaluate whether to invest in the entity. There are also users who expect auditors to perform some of the audit procedures while performing the attest function like penetrating into company affairs, engaging in management surveillance and detecting illegal acts and/or fraud on the part of management. It is these high expectations on the part of users of financial statements that create a gap between auditors’ and users’ expectations of the audit function. In addition, the users also place the responsibility for narrowing the gap on auditors and others involved in preparing and presenting financial statements.

Mcdonalds Corporation Strategy free essay sample

August 7, 2011 What I chose in module one to follow was the McDonald’s Corporation. Although the specific type of operation process is mainly product it is also service for the McDonald’s Corporation. In having to choose the process strategy from one of the four process strategies it falls under all of them in some form or fashion, but I chose mass customization. The reason I chose mass customization over all of them is because it combines a little of all the other strategies. For instance, with process focus there is a large variety of products. With product focus the operators are less broadly skilled and the employees are modestly trained when referring to employees falling under the repetitive focus strategy. The one process that does come close to the mass customization strategy is the repetitive focus strategy and the reason is because there is a lot of repetition when it comes to a McDonald’s restaurant. We will write a custom essay sample on Mcdonalds Corporation Strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The burgers are always served the same way and so are many of their other items that they have to order, but the reason they are mass combination strategy is because there are custom orders. Every person driving up to the window or stepping up to the counter has a different order from the next person. It is not like going to the grocery store and getting your food, because you are making the choice yourself and you are not depending on anyone else to get it for you, other than making sure it is stocked on the shelves. At McDonald’s you are ordering your food the way you want it. You might want a number one meal and that is it, but the next person might want a number two meal and they want it super sized and a six piece Chicken McNugget as well. These are entirely different orders and this is what McDonald’s deals with all day every day. Even though there is some repetitiveness when making the burgers, the orders are always different making McDonald’s strategy being mass customization. McDonald’s headquarters location is in Oak Brook, Illinois. This is actually a very good place for them reason being it is centrally located in the United States. It is in the mid-west and it is an 88 acre facility that has been designed to support the operations of the headquarters and the hamburger university where training, research and development happen. It is a great location and I would not change it because it is so centrally located and I don’t feel that any other place would be much better. You would not want it located on either one of the coasts because then it would not be cost effective for their people to travel to the university or the headquarters. It is not their distribution center because their distribution centers are done from many centers around the United States and the world with products from different suppliers. This is just their headquarters and is a perfect place because it is not located in a big city so they cut down on their costs and bring jobs to a smaller area. References Anonymous (2011). McDonald’s Company Facts Home Page. Retrieved August 7, 2011 at: http://www. bized. co. uk/compfact/mcdonalds/mcindex. htm Anonymous (2011). McDonald’s, Our Company. Retrieved August 7, 2011, at: http://www. aboutmcdonalds. com/mcd/our_company/mcd_faq/student_research. html R. Anthony Inman (2011). Reference for Business: Encyclopedia of Business, 2nd ed. Retrieved August 7, 2011 at http://www. referenceforbusiness. com/management/Str-Ti/Time-Based-Competition. html

WONDERFUL CREATIONS Essays - Spider Families, Spider, Argiope

WONDERFUL CREATIONS Essays - Spider Families, Spider, Argiope WONDERFUL CREATIONS God created everything so perfect, at His image and took the time to give marvelous details to each creature. From the smallest animal that its ever been found, to the gigantism creatures that astonish every mans eye, Gods creation is more than amazingly formed. There are plenty creatures that are interesting to learn about, but spiders are one of those creatures that delight anyone whose desire is to appreciate Gods wonderful work. There are three special kinds of spiders that are wonderful created which are the wolf spider, the black and yellow garden spider (or the zipper spider), and the araneomorphae (also called the labidognatha). The first incredible spider is the wolf spider. This spiders is about 3.5 centimeters body size and they consist of eight eyes that are arranged in three rows. Four small eyes are at the bottom, two large ones in the middle which distinguishes them from other species, and two medium size at the top row. According to the book, Spiders and Their Kin (Levi 1921), Wolf spiders carry their egg in a unique way by attaching their egg sac in their back until the eggs hatch. Another special characteristic this spiders have is that they will waive their legs and dance before their mates with the purpose to be chosen for mate. In addition, the male will wrap an insect in his silk to give to the female and if the female chooses not to eat the male but the insect instead, then they will mate. The female may still decide to eat the male before he gets away. The second incredible spider is the black and yellow garden spider (or the zipper spider). This fantastic spiders body size is from 0.20 in to 0.35 in for males and 0.75 in to 1.10in for females. According to the book, Spiders and Their Kin (Levi 1921), it has been recorded that the zipper spider can make up to seven different kind of webbing. The most interesting thing is that the zipper spider shoots out streamers of webs in the air and wait for the wind to catch them and use it to travel to any random place they decide to go. People have found this spiders about 15000 feet up in the air. The third and last is the labidognatha, also called araneomorphae. The labidognatha are a suborder of spiders. They are distinguished by other spiders due to their fangs are oppose to each other and cross shape in a gripping action. The labidognatha, according to the book, Spiders and Their Kin (Levi 1921), they are the most common spiders in earth that they are found even in the Arctic. The zipper spider, the wolf spider, and the labidognatha spider are wonderful creatures made by God. To have a better understanding of Gods power and his mighty work, these creatures are greatest examples that we can used to study to close experience of the love of God through His creation. REFERENCES Levi, Herbert Walter, Lorna R. Levi, and Herbert Spencer Zim. Spiders and Their Kin (Golden Guide). Racine: Western, 1921. Print.

Timeline of the Andean Cultures of South America

Timeline of the Andean Cultures of South America Archaeologists working in the Andes traditionally divide the cultural development of the Peruvian civilizations into 12 periods, from the Preceramic period (ca 9500 BC) through the Late Horizon and into the Spanish conquest (1534 CE). This sequence was initially created by archaeologists John H. Rowe and Edward Lanning and it was based on the ceramic style and radiocarbon dates from the Ica Valley of the South Coast of Peru, and later extended to the whole region. The Preceramic Period (before 9500–1800 BC), literally, the period before pottery was invented, spans from the first arrival of humans in South America, whose date is still debated, until the first use of ceramic vessels. The following eras of ancient Peru (1800 BC-AD 1534) have been defined by archaeologists using an alternation of so-called â€Å"periods† and â€Å"horizons† which end with the arrival of the Europeans. The term â€Å"Periods† indicates a timeframe in which independent ceramic and art styles were widespread across the region. The term â€Å"Horizons† defines, in contrast, periods in which specific cultural traditions managed to unify the whole region. Preceramic Period Preceramic Period I (before 9500 B.C.E.): First evidence of human occupation of Peru comes from groups of hunters of this tradition are the Chivateros (I) industry and the long and narrow Paijan points. Other important sites are Ushumachay, Telarmachay, Pachamachay.Preceramic Period III (8000–6000 B.C.E.): From this period, it is possible to recognize different cultural tradition, such as the Northwestern Tradition, where the site of Nanchoc dates to ca 6000 BC, the Paijan Tradition, the Central Andean Tradition, whose widespread lithic tradition has been found in many cave sites, such as the famous Lauricocha (I) and Guitarrero caves, and, finally, the Atacama Maritime Tradition, at the border between Peru and Chile, where the Chinchorro culture developed about 7000 years ago. Other important sites are Arenal, Amotope, Chivateros (II). Preceramic Period IV (6000–4200 B.C.E.): The hunting, fishing and foraging traditions developed during the previous periods continue. However, toward the end of this period, a climatic change allows for early plant cultivation. Important sites are Lauricocha (II), Ambo, Siches.Preceramic Period V (4200–2500 B.C.E.): This period corresponds to a relative stabilization of the sea level along with warmer temperatures, especially after 3000 BC. Increase in domesticated plants: squashes, chili peppers, beans, guavas and, most of all, cotton. Important sites are Lauricocha (III), Honda.Preceramic Period VI (2500–1800 B.C.E.): The last of the Preceramic periods is characterized by the emergence of monumental architecture, population increase, and widespread production of textiles. Different cultural traditions are recognizable: in the highlands, the Kotosh tradition, with the sites of Kotosh, La Galgada, Huaricoto, and along the coast, the monumental sites of Caral  S upe / Norte Chico tradition, including Caral, Aspero, Huaca Prieta, El Paraiso, La Paloma, Bandurria, Las Haldas, Piedra Parada. Initial through Late Horizon Initial Period (1800 – 900 B.C.E.): This period is marked by the appearance of pottery. New sites emerge along the coastal valleys, exploiting the rivers for cultivation. Important sites of this period are Caballo Muerto, in the Moche valley, Cerro Sechin and Sechin Alto in the Casma valley; La Florida, in the Rimac valley; Cardal, in the Lurin valley; and Chiripa, in the Titicaca basin.Early Horizon (900 – 200 B.C.E.): The Early Horizon sees the apogee of Chavin de Huantar in the northern highland of Peru and the successive widespread of the Chavin culture and its artistic motifs. In the South, other important sites are Pukara and the famous coastal necropolis of Paracas.Early Intermediate Period (200 B.C.E. –600 C.E.): The Chavin influence wanes by 200 BC and the Early Intermediate period sees the emergence of local traditions like the Moche, and Gallinazo in the north coast, the Lima culture, in the central coast, and Nazca, in the south coast. In the northern highlands, the Marcahuamachuco and Recuay traditions arose. Huarpa tradition flourished in the Ayacucho basin, and in the southern highlands, Tiwanaku arose in the Titicaca basin. The Middle Horizon (600–1000 C.E.): This period is characterized by climatic and environmental changes in the Andean region, brought about by cycles of droughts and El Nià ±o phenomenon. The Moche culture of the north underwent a radical reorganization, with the move of its capital farther north and inland. In the center and south, the Wari society in the highland and Tiwanaku in the Titicaca basin expanded their dominion and cultural traits to the whole region: Wari toward north and Tiwanaku toward the southern zones.The Late Intermediate Period (1000–1476 C.E.): This period is signified by a return to independent polities governing different areas of the region. In the north coast, the Chimà º society with its huge capital Chan Chan. Still on the coast the Chancay, Chincha, Ica, and Chiribaya. In the highland regions, the Chachapoya culture arose in the north. Other important cultural traditions are the Wanka, who opposed a fierce resistance to the first expansion o f the Inca.Late Horizon (1476–1534 C.E.): This period spans from the emergence of the Inca empire, with the expansion of their dominion outside the Cuzco region until the arrival of the Europeans. Among important Inca sites are Cuzco, Machu Picchu, Ollantaytambo.

Financial Reporting Disclosures in the Australian Corporate Sector Essay

Financial Reporting Disclosures in the Australian Corporate Sector - Essay Example More, the standards require that the identifiable intangible assets must be disclosed by means of subdividing the assets into classes with similar identifiable intangible assets being grouped together with regards to their usage and operations. Cash generating units impairment testing should be through the process of comparing the carrying amounts of identifiable intangible assets, goodwill working capital, and PPE of the cash-generating units. It is also important to note that valuation approaches during disclosure needs to be financial ratios and discounted cash flow. The company also needs to ensure that sensitivity analysis is done in case there are changes in key assumptions used during financial reporting. The importance of carrying out a sensitivity analysis to changes in key assumptions is due to the need to evaluate variations and their effects on financial reporting. Sensitivity analysis will also enable corrective actions to ensure compliance of financial reporting require ments. According to analysis of the company’s reporting practice, forecast must be corrected to be based on present value of future expected future cash flows. Forecasts on future cash flows must also be based on an established cyclic cash flow pattern. Table of Contents Introduction Identifiable Intangible Assets Impairment Testing on Cash Generating Units Calculation of Discount Rates and Growth Rates Sensitivity analysis to Key Assumption changes Financial Reporting Practice of CCA LTD Recommendations Financial Reporting Disclosures in the Australian Corporate Sector Introduction Corporate companies are subject to Corporations Act, which is being promoted by ASIC reviewers to ensure compliance with financial reporting requirements. The ASIC further provides non-compliance allowance for specific requirements to corporations. Confidence of investors and integrity levels in the Australian Corporate sector is largely boosted by the ASIC activities of monitoring corporationâ₠¬â„¢s compliance to financial reporting requirements. Users of financial reporting and auditing information are able to make informed decisions about the reliability and relevance of financial reporting disclosures in the Australian Corporate Sector. There is need for Coca Cola Amatil LTD to ensure that their financial reporting standards adhere to the professional and legal requirements of the corporations act. The objective of these financial reporting disclosures report is to ensure that Coca Cola Amatil LTD adheres to corporate Act’s requirements of financial reporting disclosures in the Australian Corporate Sector. Identifiable Intangible Assets The corporate act specifies reporting standards that must be adhered to when disclosing information regarding identifiable intangible assets such as names of brands, relationship with customers and written off intangible assets of Coca Cola Amatil LTD. The company should disclose identifiable intangible assets that would have bee n recognized during business formation or combinations and research and development assets. These intangible assets do not include assets that are recognized through contract basis or any other means that is legal. During financial reporti

Supply Chain Management Essay Example | Topics and Well Written Essays - 4000 words

Supply Chain Management - Essay Example The linking of information systems on the Internet, provides the business with one set of information, such as status of counts in the warehouse and the consumers’ payment information, while the customer finds out through the company’s Internet portal just how much of the product the business has, and the projected delivery dates. Amazon.com is one such example of purchasing online with a two-sided supply chain infrastructure. In the wholesale jewellery components industry, the more you buy, the greater discount you get on your supplies, as shown in the figure (1) above. Therefore, the ability to see the discounts in the components ordering sheet, allows for cost savings up front. Alternatively, showing online how many components are left in stock, particularly if there are only a limited few, or if it is in the process of being discontinued, gives a business time to find other resources and get the purchasing infrastructure up and running in time for the next order (Fire Mountain Gems, 20115; Ackerman & Bodgraven, 2007). Account holders also see all previous orders in case they want to re-order a particular item, or a complete former order. Shipping is a standard USD 5.00, no matter how much you order, a bargain for larger orders. For such a company, communicating with its customers, including dealing with complaints and developing resolutions, is essential to continued successful relationships to provid e what the customers want. The purchasing and chain management infrastructures must be efficient and reliable, both inside the business and outside to the customers (Ackerman & Bodgraven, 2007). To achieve such efficiency, requires a joint venture correlation between the IT department (handles database and web development), the product purchasing department, and the sales and marketing department, each of whom provide the information required as to what is needed for an online

Obesity Has a Deep Impact in the Life of a Child Essay Example for Free

Obesity Has a Deep Impact in the Life of a Child Essay Using the Center for Writing Excellence and MyFoundationsLab resources, provide the topic sentence and informal outline for your Personal Ethics Statement. †¢ Topic sentence: Obesity has a deep impact in the life of a child. †¢ Informal outline: 1. Explain how obesity affects the childs physical health. 2. Explain how obesity affects the childs mental health. 3. Give ideas of how parents can be involved in the change of habits in the obese child. 5. Summarize why obesity has a deep impact in the life of a child. Obesity has a deep impact in the life of a child, physically, and mentally as well. An obese child is at risk of having health problems, such as diabetes, heart disease, and strokes as an adult, if he or she is not treated in an early age. An overweight child can be a target for bullying at school, making his or her social life poor, creating anxiety, depression, and lowering their self esteem. The parents play an important role in the life of an obese child. does not matter if the child is obese because a genetic factor, or just because his or her does not have a proper eating habit, the condition it is treatable. Encourage the child to follow a healthy diet, being an example for him or her, and being supportive, are examples of how a parent can be involve in the life of an obese child. Taking obesity in a child seriously, and trying to find ways to improve this condition, are the first steps to a better future in an obese childs life.

The SAT Controversy :: essays papers

The SAT Controversy 1) According to the video and the article, who and how was the SAT developed and for what purpose? The SAT, or as it was called in the beginning, the Scholastic Aptitude Test, had its debut in the late 1930’s. In 1933, a gentleman by the name of James Bryant Conant became the president of Harvard University. At the time he became president, only the elite in the area were admitted into Harvard. This distinct social group was all male, all white, all Protestant, most Episcopalian. They basically were descendents of the Puritans who had come from Europe. These were decent people but they had formed a very closed group, almost a club, and controlled everything. James Conant was not particularly fond of this group and he wanted to unlock the hold they had not only on Harvard but on all of America. He had a vision, which actually originated with Thomas Jefferson, that there were people across America who were very intelligent, very talented, and very successful and you needed to find them, educate them and then let them run the country. His goal was a classless society. However, he needed a way to identify these people so he could bring them to Harvard to get that education. As a step in that direction, Conant instituted a new scholarship program for boys who were academically gifted and who did not come from the elite Eastern boarding schools where Harvard had always received its students. However, Conan needed a way to evaluate these students. He gave that task to his assistant dean, Henry Chauncey. Henry Chauncey was a very ambitious individual who loved mental testing. Chauncey met a man, named Carl Brigham who had been part of the army’s IQ testing team during World War I. Eventually, Carl Brigham adapted the army’s IQ test for use in college admissions and Chauncey reported back to Conant about the new SAT test. Conant wanted assurance, however, that this test was a test of pure intelligence and not of the quality of the education a student had received. It was important to him that boys of low or modest means and schooling not be penalized. Chauncey reassured Conant and the SAT was adopted to evaluate the applicants for the scholarship to Harvard. Later it was accepted as the entrance exam into Harvard for all students and eventually all Ivy League schools.

Ch01 Organizations and Organization Theory

Chapter 1: Organizations and Organization Theory Current Challenges of Organizations †¢ Globalization o Markets, technologies, and organizations are becoming increasingly interconnected †¢ Ethics and social responsibility o The list of execs and major corporations involved in financial and ethical scandals continues to grow †¢ Speed of responsiveness o Globalization and advancing technology has accelerated the pace at which organizations in all industries must roll out new products and services to stay competitive †¢ The digital workplace In today’s workplace, many employees perform much of their work on computers and may work in virtual teams, connected electronically to colleagues around the world †¢ Diversity o By 2050, it is estimated that 85% of entrants into the workforce will be women and people of colour What Is an Organization? Organizations: social entities that are goal-directed, are designed as deliberately structured and coordinated activi ty system, and are linked to the external environment Types of Organizations †¢ Multinational corporations †¢ Small, family-owned shops †¢ For-profit versus non-profit organizationsOrganizations exist to do the following: 1. Bring together resources to achieve desired goals and outcomes 2. Produce goods and services efficiently 3. Facilitate innovation 4. Use modern manufacturing and information technologies 5. Adapt to influence a changing environment 6. Create value for owners, customers, and employees 7. Accommodate ongoing challenges of diversity, ethics, and the motivation and coordination of employees Perspectives on Organizations Closed System †¢ A system that is autonomous, enclosed, and not dependent on its environment †¢ Don’t truly exist today Early management concepts such as scientific management, leadership style, and industrial engineering were closed-system approaches Open System †¢ A system that must interact with the environment to survive †¢ It both consumes resources and exports resources to the environment, and must continually adapt to the environment An Open System and its Subsystems [pic] Organization Configuration †¢ Technical core o Includes people who do the basic work of the organization o The primary transformation of inputs to outputs occurs here o Includes production department, teachers and classes, medical activities in hospitals, etc. Technical Support o Helps the organization adapt to the environment o Technical support employees such as engineers and researchers scan the environment for problems, opportunities, and technological developments o Responsible for creating innovations in the technical core †¢ Administrative Support o Responsible for the smooth operation and upkeep of the organization, including its physical and human elements o Includes HR activities like recruiting and hiring, making compensation/benefit plans, employee training, etc. †¢ Management A disti nct subsystem responsible for directing and coordinating other parts of the organization o Top management provides direction, strategy, goals, and policies for the entire organization or major divisions o Middle management is responsible for implementation and coordination at the departmental level [pic] Dimensions of Organization Design Structural Dimensions 1. Formalization ? Pertains to the amount of written documentation in the organization, including procedures, job descriptions, regulations, and policy manuals, describing behaviour and activities ?A large state university would be high on formulization and a small, family-owned business would be low on formulization 2. Specialization ? The degree to which organizational tasks are subdivided into separate jobs 3. Hierarchy of authority ? Describes who reports to whom and the span of control for each manager ? The hierarchy is related to span of control (the number of employees reporting to a supervisor), and when the span is na rrow, the hierarchy is tall, and vice versa 4. Centralization ? Refers to the hierarchical level that has authority to make a decision ?When decision making is kept at the top level, the organization is centralized ? When decisions are delegated to lower organizational levels, it is decentralized 5. Professionalism ? The level of formal education and training of employees ? It’s considered high when employees require long periods of training ? Professionalism is measured as the average number of years of education of employees 6. Personnel ratios ? Refer to the development of people to various functions and departments ?Includes the administrative ratio, the clerical ratio, the professional staff ratio, and the ratio of indirect to direct labour employees ? A personnel ratio is measured by dividing the number of employees in a classification by the total number of organizational employees [pic] Contextual Dimensions 1. Size ? The organization’s magnitute as reflected i n the number of people in the organization ? Because organization’s are social systems, it’s typically measured by # of employees 2. Organizational technology ? Refers to the tools, techniques, and actions used to transform inputs into outputs ?It concerns how the organization actually produces the products and services and includes things such as flexible manufacturing, advanced info systems, and the Internet 3. Environment ? Includes all elements outside the boundary of the organization ? Key elements include the industry, government, customers, suppliers, and the financial community 4. Goals and Strategies ? Define the purpose and competitive techniques that set it apart from other organizations ? Goals are written down as an enduring statement of company intent ?A strategy is the plan of action that describes resource allocation and activities for dealing with the environment and for reaching the organization’s goals 5. Culture ? The underlying set of key va lues, beliefs, understandings, and norms shared by employees ? These values may pertain to ethical behaviour, commitment to employees, efficiency, or customer service Performance and Effectiveness Outcomes †¢ Managers adjust structural and contextual dimensions and organizational subsystems to most efficiently and effectively transform inputs into outputs nd provide value †¢ Efficiency refers to the amount of resources used to achieve the organization’s goals, and it is based on the quantity of inputs necessary to produce a given level of output †¢ Effectiveness is the degree to which an organization achieves its goals †¢ Stakeholder is any group within or outside an organization that has a stake in the organization’s performance †¢ Stakeholder approach assesses the satisfaction of stakeholders as an indicator of the organization’s performance (also called constituency approach) †¢ Major stakeholders and what they expect: Owners/sto ckholders: financial return o Employees: satisfaction, pay, supervision o Customers: high-quality goods/services, service, value o Creditors: creditworthiness, fiscal responsibility o Management: efficiency, effectiveness o Government: obedience to laws and regulations, fair competition o Union: worker pay, benefits Community: good corporate citizen, contribution to community affairs o Suppliers: satisfactory transactions, revenue from purchases The Evolution of Organization Theory and Design Historical Perspectives †¢ Efficiency is everything o Frederick Winslow Taylor developed scientific management, which claims decisions about organization and job design should be based on precise, scientific procedures †¢ How to get organized Administrative principles focuses on the total organization (looks at the organization as a whole) o For example, Henri Fayol proposed 14 principles of management, such as â€Å"each subordinate receives orders from only one superior† and â€Å"similar activities in an organization should be grouped together under one manager† o These gave organizations fundamental new ideas for estabilishing high productivity and increasing prosperity o Administrative principles contributed to the development of bureaucratic organizations, which emphasized designing and managing organizations on an impersonal, rational basis through such elements as clearly defined authority and responsibility, formal recordkeeping, and uniform application of stand rules †¢ People o Hawthorn Studies are a series of experiments on worker productivity that began in 1924 o It attributed employees’ increased output to managers’ better treatment of them during the study †¢ Environment Many problems occur when all organizations are treated similar, which is the case with scientific management o Structures and systems that work in the retail division will not be appropriate for the manufacturing division o Consistency means t hat one thing depends on other things, and for organizations to be effective, there must be a â€Å"goodness of fit† between their structure and the conditions in their external environment o Some organizations experience a certain environment, use a routine technology, and desire efficiency, and in this case, bureaucratic controls would be appropriate o But today, almost all organizations operate in a highly uncertain environment Contemporary Organizational Design Today’s organizations and managers are shifting from a mindset based on mechanical systems to one based on natural and biological systems †¢ Chaos theory suggests that relationships in complex, adaptive systems – including organizations – are made up of numerous interconnections that create unintended effects and render the environment unpredictable †¢ Many organizations are shifting from strict vertical hierarchies to flexible, decentralized structures that emphasize horizontal colla boration, widespread info sharing, and adaptability †¢ Learning organization is an organization in which everyone is engaged in identifying and solving problems, enabling the organization to continuously experiment, improve, and increase its capability Efficient Performance versus the Learning Organization †¢ From vertical to horizontal structure †¢ From routine tasks to empowered tasks †¢ From formal control systems to shared information †¢ From competitive to collaborative strategy †¢ From rigid to adaptive culture ———————– Transformation Process Environment Raw Materials People Information resources Financial resources Input Subsystems Boundary Spanning Production, Maintenance, Adaptation, Management Boundary Spanning Products and Services Output Top Management

Police Patrol Essay

Section 1 – Introduction Indeed, the safety and prosperity of local communities is dependent upon, in large part, a prevention of criminal activity.   It is in safe communities that businesses grow and prosper, people bring their families to live, and others like to visit.   With this in mind, the classic way to ensure that communities are free of crime is through the use of police patrol.   It is the police presence that has typically kept crime in check (Sklansky).   However, the financial cost of police patrol often makes such protection quite difficult to put into action.   In this research, the cost of police patrol will be examined through the discussion of the following article: Farrell, Graham, Erin Lane, Ken Clark, and Andromachi Tseloni. â€Å"What Does the World Spend on Policing? [*].† International Journal of Comparative Sociology (2001): 59. Conversely, alternative methods of crime prevention, aside from the use of the conventional police patrol will be examined through the discussion of this article: Rubin, Herbert J. â€Å"Economic Partnering with the Poor: Why Local Governments Should Work with Community-Based Development Organizations to Promote Economic Development.† International Journal of Public Administration 23.9 (2000): 1679. Additional sources will be cited where necessary to ultimately make the point that while police patrol is important, it is costly, and there are other methods/resources that can be tapped into to complement the effectiveness of police patrols without exceeding budgets or overextending the ability of small police forces to accomplish what they need to accomplish. Section 2 — The Main Points of the Two Articles Farrell, Graham, Erin Lane, Ken Clark, and Andromachi Tseloni. â€Å"What Does the World Spend on Policing? [*].† International Journal of Comparative Sociology (2001): 59. The main point of this article are that internationally, in small and large nations alike, the total amount of money spent on policing and crime prevention totals in the hundreds of billions of dollars, and with that, the question of whether or not that money is well spent.   Additionally, the article discusses the role of civilians in the process of preventing crime, which reduces the burden on the conventional police patrol. Rubin, Herbert J. â€Å"Economic Partnering with the Poor: Why Local Governments Should Work with Community-Based Development Organizations to Promote Economic Development.† International Journal of Public Administration 23.9 (2000): 1679. In close relation to the first article, this article makes the point that among other governmental organizations, local police agencies should work with community-based, civilian organizations to achieve the goal of fighting crime, which is one of the main reasons for the existence of police patrols themselves. Section 3 – Comparison and Contrast of the Two Articles The two articles chosen for this research do in fact possess similarities and differences which, ironically, all contribute to making the point that police patrols are effective and necessary, but would not be effective, and indeed cannot be effective, if they are overburdened by too much work for too few officers, or if the police organizations are unduly restrained by a lack of economic resources. First, the Farrell article weighs the cost of police patrol against the results that are obtained for the money that is spent.   Far from saying that police patrols are ineffective, the article says that overburdened police patrols are ineffective, and therefore, in lieu of money that does not exist, police patrols should be aided by community/civilian resources whenever possible. Following on the heels of the first article, the Rubin article makes the very important point that local police agencies, if faced with a lack of funds, should work more closely with community organizations in order to achieve effective crime prevention and apprehension of criminal offenders after the fact. In a roundabout way, both articles do in fact make the same point; if police patrols are to be effective in the future as they have been in the past, they will need some help.   The answer is not to overextend patrols or to cut them due to underfunding, but rather to collaborate more closely with the community for the mutual benefit of both.   The modern police force faces challenges that those of the past did not; increasing need for diversity in police forces, additional personnel because of the increases in crime, and population increases make the scope of the traditional police patrol much more complicated and expensive than ever before (Sklansky).   Also significant is the huge cost of the processing of criminal cases in courts of law due to the increasing complexity of criminal law (Frodsham) Section 4 – Conclusion Based on the analysis of these articles and accompanying additional resources, the conclusion has been reached that police patrols are very effective, if and only if they are either properly funded or if they are assisted by civilians and community organizations in the absence of adequate funding.   Therefore, in conclusion, police patrols should be continued, and should be supported by communities if they are to continue to properly function.

A Law Unto Themselves

A Law Unto Themselves A Law Unto Themselves A Law Unto Themselves By Maeve Maddox I heard someone on the radio refer to a particular group of people as being â€Å"a law into themselves.† The only version of this idiom that I’m familiar with is â€Å"a law unto themselves.† The expression derives from Romans 2:14. Numerous English translations of the Bible render the phrase as â€Å"a law unto themselves,† but some use a different preposition, like to or for. Here are three translations: For when the Gentiles, which have not the law, do by nature the things contained in the law, these, having not the law, are a law unto themselves.- King James Version (KJV) Indeed, when Gentiles, who do not have the law, do by nature things required by the law,  they are a law for themselves, even though they do not have the law.- New International Version (NIV). For when Gentiles, who do not have the law,  by nature do what the law requires, they are a law to themselves, even though they do not have the law.- English Standard Version (ESV) The passage refers to Gentiles who, although they lacked the law that had been given to the Jews, had their own laws that taught them how to live righteously. The preposition unto is a fossil. It once had several meanings, including some of the modern meanings of into, but, by the 18th century, its use had become obsolete in standard speech- except for the idiom â€Å"to be a law unto oneself.† Note: The word unto, meaning to, is sometimes heard in an elevated religious context, as in We cry unto the Lord. The modern use of â€Å"a law unto themselves† differs in meaning from the way it is used in the Bible passage. In the biblical context, the Gentiles are perceived as obeying a different law, but presumably their law applies to all of them. In modern usage, â€Å"to be a law unto oneself† suggests that the person or people so described ignore laws that apply to everyone else, doing as they please, as if they were above the law. Here are some examples from the Web: The NYPD may enforce the law, but they’re also a law unto themselves.- The Guardian. They [the khap panchaya] believe theyre supreme, a law unto themselves.- The Times of India.   The Soviet Politburo was a law unto itself.- The Washington Post The CIA: A Law Unto Itself- The Nation Nicole Kidman Law Unto Herself- New York Magazine Here are some non-idiomatic uses that use the preposition into instead of unto: French waiters are a law into themselves- TripAdvisor Hobby Lobby threatens to make religious believers a law into themselves.- UCLA law professor. Its a real policy dilemma because people begin to believe they can be the [sic] law into themselves.- Another law professor. Note: The quotations from the law professors appeared in newspaper articles; the fault of substituting into for unto may lie with the reporters or their editors. If a speaker does not wish to use archaic unto, the idiomatic choice of preposition is plain to: French waiters are a law to themselves. Hobby Lobby threatens to make religious believers a law to themselves Its a real policy dilemma because people begin to believe they can be a law to themselves Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:The Royal Order of Adjectives 40 Synonyms for â€Å"Lie†50 Words with Alternative Spellings

The Complete List of Nora Roberts Books

The Complete List of Nora Roberts Books Nora Roberts releases several new romance novels every year, making her one of the most prolific authors of our time. She is continually adding to a number of series and has published more than 200 novels- some sweet, some suspenseful, and some fantasy. Roberts has regularly hit the  New York Times  bestseller list since 1999. Thanks to her dedicated fans and the fact that she was an early pioneer in communicating with them online, it is rare that a new release does not hit that esteemed book list. In fact, starting in 1999, every Nora Roberts book has made it. Known for writing compelling series and trilogies, Roberts is adept at telling stories that almost force you to hunt down the next title. Her In Death series is closing in on 50 titles. It is a detective romance series written under the pseudonym J.D. Robb. Nora Roberts and J.D. Robb Books by Year Roberts started writing during a blizzard in 1979. It forced her two sons to stay home from school, and she was on the verge of going stir crazy. Though her writing may have started out as a creative escape, it quickly turned into a long and lasting career. If youre looking for her earliest work, she published six titles within the first two years of her debut. This volume for a new author is astounding in itself and is just a prelude to the amount of work she would produce in the coming decades. 1981: Irish Thoroughbred (Irish Hearts)1982: Blithe Images1982: Song of the West1982: Search for Love1982: Island of Flowers1982: The Hearts Victory 1983: The Legacy Begins In 1983, Roberts began a legacy of publishing many books each year. It would set the pace for her entire career. Also, if youre going to read Reflections, be sure to follow up with Dance of Dreams, because the stories are connected. From This DayHer Mothers KeeperReflectionsDance of DreamsOnce More With FeelingUntamedTonight and AlwaysThis Magic Moment 1984: A Prolific Year An interesting year for Roberts, in 1984 the author produced a variety of single books, and it was one of her most prolific years. She would not debut her first series until 1985. Endings and BeginningsStorm WarningSullivans WomanRules of the GameLess of a StrangerA Matter of ChoiceThe Law Is a LadyFirst ImpressionsOpposites AttractPromise Me Tomorrow 1985: Meet "The MacGregors" In 1985, Roberts debuted one of her most successful series. The MacGregors includes 10 novels, starting with Playing the Odds and ending up with 1999s The Perfect Neighbor. The characters have been featured in other novels throughout the years as well. Playing the Odds (The MacGregors)Tempting Fate (The MacGregors)All the Possibilities  (The MacGregors)One Mans Art  (The MacGregors)PartnersThe Right PathBoundary LinesSummer Desserts  Night MovesDual Image 1986: A Good Year for Follow-Up Novels If you read Summer Desserts, then you have to follow it with 1986s Lessons Learned to get the rest of the story. Also, Second Nature and One Summer should be read in succession.   The Art of DeceptionAffaire Royale (Cordinas Royal Family)Second NatureOne SummerTreasures Lost, Treasures FoundRisky BusinessLessons LearnedA Will and a WayHome for Christmas 1987: Meet "Cordina's Royal Family" In 1986, Roberts introduced us to Cordinas Royal Family with the release of Affaire Royale. Two books in that series followed the next year, though the fourth would not be released until 2002 under the title Cordinas Crown Jewel. If you happen to pick up Sacred Sins, youll also want to read 1988s Brazen Virtue, as the two are connected. For Now Forever (The MacGregors)Mind Over MatterCommand Performance (Cordinas Royal Family)The Playboy Prince  (Cordinas Royal Family)Hot IceTemptationSacred Sins   1988: The Year of the Irish Roberts must have had Ireland on her mind because in 1988 she turned her debut novel into a series that would be known as Irish Hearts. Yet, youll also find these volumes under the title Irish Legacy Trilogy. It includes Irish Thoroughbred (1981), Irish Rose (1988), and Irish Rebel (2000). The author also spent part of the year introducing us to The OHurleys. After these three novels, you can find them again in 1990s Without a Trace. Local HeroIrish Rose  (Irish Hearts)Brazen VirtueThe Last Honest Woman (The OHurleys)Dance to the Piper  (The OHurleys)Skin Deep  (The OHurleys)Rebellion  (The MacGregors)Name of the GameSweet Revenge 1989: A Trio to Delight Fans To kick off the year, Roberts spent the first few months of 1989 with three connected novels. The first three in this list were written to be read in order. At the end of the year she started another story, so when youre done with Time Was, read Times Change. Loving JackBest Laid PlansLawlessImpulseGabriels AngelThe WelcomingTime Was 1990: Meet "The Stanislaskis" In comparison, it doesnt look as if Roberts had a very productive year. However, she did take some time in March to introduce us to The Stanislaskis. This six-book series would continue regularly through 2001 with the release of Considering Kate. Times ChangeTaming Natasha (The Stanislaskis)Public SecretsWithout a Trace  Ã‚  (The OHurleys)In From the Cold  (The MacGregors) 1991: Meet "The Calhoun Women" Four of the five books in The Calhoun Women series were released in 1991. Anxious fans had to wait until Megans Mate in 1996 for the fifth novel, but today you can fly right through them. Youll also find some of the Calhoun women featured in other novels, especially in 1998. Night Shift (Night Tales)Night Shadows  (Night Tales)Courting Catherine (The Calhoun Women)A Man for Amanda  (The Calhoun Women)For the Love of Lilah  (The Calhoun Women)Suzannas Surrender  (The Calhoun Women)Genuine LiesLuring a Lady  (The Stanislaskis) 1992: The Year of the Donovans If you have not yet read the four novels in the Donovan Legacy, consider this a must. The cousins have special powers that make them extraordinary, and three of the books were published in 1992. The last of the series is Enchanted, published in 1999. Carnal InnocenceCaptivated (Donovan Legacy)Entranced  (Donovan Legacy)Charmed  (Donovan Legacy)Divine EvilUnfinished BusinessHonest Illusions 1993: Just Three New Books It seems as if 1993 was a bit slow for Roberts, but she did continue two of her popular series. Nightshade is the third of five in the Night Tales collection that started with the 1991 release of Night Shift. Falling for Rachel  (The Stanislaskis)Nightshade  (Night Tales)Private Scandals 1994: The Debut of "Born In" Born in Fire was the first release in the Born In trilogy, and its sometimes called the Irish Born trilogy. After that book, be sure to catch Born in Ice (1995) and Born in Shame (1996) to complete the trio. Night Smoke  (Night Tales)Convincing Alex  (The Stanislaskis)Birds, Bees and Babies/The Best Mistake (Mothers Day anthology)Silhouette Christmas/All I Want for Christmas (Christmas anthology)Hidden RichesBorn in Fire (Born In trilogy) 1995: J.D. Robb Makes the First Appearance This was the year Roberts began writing detective romances under the pen name J.D. Robb. She chose the J and D from her sons first initials and took Robb from Roberts. Born in Ice  (Born In trilogy)The Return of Rafe MacKade (The MacKade Brothers)The Pride of Jared MacKade  (The MacKade Brothers)True BetrayalsNaked in Death  (Robb, In Death No. 1)Glory in Death (Robb, In Death No. 2) 1996: Roberts' 100th Book A milestone year, Roberts published her 100th book just shortly after celebrating her first decade of work. Montana Sky, tells the story of three half-sisters who come together for the first time to hear their fathers will be read. Little did they know that their inheritance was dependent on one very specific condition. Megans Mate  (The Calhoun Women)The Heart of Devin MacKade  (The MacKade Brothers)The Fall of Shane MacKade  (The MacKade Brothers)Born in Shame  (Born In trilogy)Daring to Dream (Dream)Montana SkyImmortal in Death  (Robb, In Death No. 3)Rapture in Death  (Robb, In Death No. 4) 1997: Romance Writers Award In 1997, Roberts was awarded the Romance Writers of America Lifetime Achievement Award. In reality, as you can see from the rest of the list, she was just getting started. The MacGregor Brides  (The MacGregors)Hidden Star (Stars of Mithra)Captive Star  (Stars of Mithra)Waiting for Nick  (The Stanislaskis)Holding the Dream  (Dream)Finding the Dream  (Dream)SanctuaryCeremony in Death  (Robb, In Death No. 5)Vengeance in Death  (Robb, In Death No. 6) 1998: The Bestseller Streak Begins Roberts success on the bestseller lists began with Rising Tides. It was her first novel to be an immediate No. 1, a streak that seems as if it will be endless. Serena and Caine (The MacGregors)The MacGregor Grooms  (The MacGregors)The Winning Hand  (The MacGregors)Rising Tides  (Chesapeake Bay Saga)Sea Swept (Chesapeake Bay Saga)Lilah and Suzanna (The Calhoun Women)Catherine and Amanda (The Calhoun Women)Once Upon a CastleHomeportSecret Star  (Stars of Mithra)The ReefHoliday in Death  (Robb, In Death No. 7)Midnight in Death (short story, Robb, In Death No. 7.5) 1999: Meet the "Gallaghers of Ardmore" For the second year in a row, Roberts was on a roll. She published a number of books and introduced readers to the Gallaghers of Ardmore in the process. This trilogy would wrap up in 2000. Inner Harbor  (Chesapeake Bay Saga)The Perfect Neighbor  (The MacGregors)The MacGregors: Daniel IanThe MacGregors: Alan GrantJewels of the Sun (Gallaghers of Ardmore)Enchanted  (Donovan Legacy)Once Upon a StarRivers EndConspiracy in Death  (Robb, In Death No. 8)Loyalty in Death  (Robb, In Death No. 9) 2000: The Finales for Popular Series Some fan favorites continued in 2000. This included the finale for Night Tales, Gallaghers of Ardmore, and Irish Hearts. This year also saw the first of three books in the Three Sisters Island series. The Stanislaski Brothers: Convincing Alex/Luring a LadyNight Shield  (Night Tales)Tears of the Moon  (Gallaghers of Ardmore)Heart of the Sea  (Gallaghers of Ardmore)Irish Rebel  Ã‚  (Irish Hearts)Carolina MoonDance Upon the Air (Three Sisters Island)Witness in Death  (Robb, In Death No. 10)Judgment in Death  (Robb, In Death No. 11) 2001: A Hardcover Bestseller In November of 2001, Roberts officially moved from best-selling paperback to the top of the hardcover list. The book Midnight Bayou was her first to go right to No. 1 in this edition. Considering Kate  (The Stanislaskis)Once Upon a RoseHeaven and Earth  (Three Sisters Island)The VillaMidnight BayouChesapeake Blue (Chesapeake Bay Saga)Betrayal in Death  (Robb, In Death No. 12)Interlude in Death  (novella, Robb, In Death No. 12.5)Seduction in Death  (Robb, In Death No. 13) 2002: Cordina's Finale In 2002, we saw the final novel in the Cordinas Royal Family series as well as other memorable single books. It also marked the release of Summer Pleasure, a two-in-one reissue of the popular Second Nature and One Summer from 1986. Once Upon a DreamSummer PleasuresFace the Fire  (Three Sisters Island)Cordinas Crown Jewel  (Cordinas Royal Family)Three FatesReunion in Death (Robb, In Death No. 14)Purity in Death (Robb, In Death No. 15) 2003: "The Key Trilogy" Begins The Key trilogy made its debut in November 2003. This was a series that fans didnt have to wait for. The second and third volumes followed monthly, ending with Key of Valor in January. This is significant because rarely have all three books in a series hit the bestseller list simultaneously. Key of Knowledge (The Key)Key of Light (The Key)Nora Roberts CompanionOnce Upon a MidnightRemember WhenBirthrightPortrait in Death  (Robb, In Death No. 16)Imitation in Death  (Robb, In Death No. 17) 2004: "In the Garden Trilogy" Debuts What started in the previous year saw the final novel in The Key Trilogy in 2004. It also marked the release of Blue Dahlia, first in a trilogy called In the Garden. Blue Dahlia (In the Garden)Northern LightsKey of Valor (The Key)A Little FateDivided  in  Death  (Robb, In Death No. 18)Visions  in  Death  (Robb, In Death No. 19) 2005: Five Fine Novels Roberts finished up the In the Garden trilogy in 2005 and published the popular Blue Smoke. The year also saw her continue the dual release of her In Death series under the J.D. Robb pseudonym, hitting her 20th book. Black Rose  (In the Garden)Red Lily  (In the Garden)Blue SmokeSurvivor in Death  (Robb, In Death No. 20)Origin in Death  (Robb, In Death No. 21) 2006: "Angel's Fall" Wins In 2006, Roberts novel Angels Fall won the Quill Award for Book of the Year. The year is also significant because it saw all three novels of the immensely popular The Circle trilogy released in rapid succession. Bump in the NightAngels FallMorrigans Cross (The  Circle)Dance of the Gods  (The  Circle)Valley of Silence  (The  Circle)Memory in Death  (Robb, In Death No. 22)Born in Death  (Robb, In Death No. 23) 2007: Roberts on Lifetime Four of Roberts novels were adapted into TV movies by Lifetime Television in 2007, and more would follow in subsequent years. Her romantic stories are a perfect fit for the network, and they continue to air regularly. Roberts was also named one of the 100 Most Influential People by Time. High NoonDead of Night AnthologyBlood Brothers  (Sign of Seven)Innocent in Death  (Robb, In Death No. 24)Creation in Death  (Robb, In Death No. 25) 2008: An Award in Her Name The Romance Writers of America renamed their Lifetime Achievement Award after Nora Roberts in 2008. The Hollow  (Sign of Seven)The Pagan Stone  (Sign of Seven)TributeSuite 606  (J.D. Robb and friends anthology)Strangers In Death  (Robb, In Death No. 26)Salvation In Death  (Robb, In Death No. 27) 2009: 400 Million Copies Sold In 2009, Roberts and her books reached a milestone. According to a report from September of that year, there were more than 400 million copies of her books in print. Vision in White (The Bride Quartet)Bed of Roses  (The Bride Quartet)Black HillsPromises in Death  (Robb, In Death No. 28)Kindred in Death  (Robb, In Death No. 29)The Lost  (anthology, including J.D. Robb) 2010: "The Bride Quartet" Wraps Up Started in 2009, the last two novels in The Bride Quartet series were released in 2010. Its another fantastic story that you need to read from beginning to end. Savor the Moment  (The Bride Quartet)Happy Ever After  (The Bride Quartet)The SearchThe Other Side AnthologyFantasy in Death  (Robb, In Death No. 30)Indulgence in Death  (Robb, In Death No. 31) 2011: The Beginnings of "The Inn Boonsboro" It was in 2011 that Roberts debuted her instantly popular The Inn Boonsboro trilogy. Finished off within a year, The Next Always spent weeks at the top of the paperback bestseller lists. Chasing FireThe UnquietThe Next Always (The Inn Boonsboro)Treachery in Death  (Robbs In Death No. 32)New York to Dallas  (Robbs In Death No. 33) 2012: Roberts' 200th Book In 2012, Roberts released her 200th novel. The Witness is a mysterious tale about Abigail Lowery, who lives in seclusion after an encounter with a strange man. Her secret? Well, youll just have to read the book. The WitnessThe Last Boyfriend (The Inn  Boonsboro)The Perfect Hope (The Inn  Boonsboro)Celebrity in Death  (Robb, In Death No. 34)Delusion in Death  (Robb, In Death No. 35) 2013: Introducing the "Cousins O'Dwyer" The Cousins ODwyer trilogy quickly became a hit after the release of Dark Witch. Each of the three novels went straight to the top of the  New York Times  best-seller list. Whiskey BeachTaken in Death (short story in Mirror, Mirror  book)Dark Witch  (The Cousins ODwyer)Calculated in Death  (Robb, In Death No. 36)Thankless in Death  (Robb, In Death No. 37) 2014: The "Cousins" Finale Introduced to Iona Sheehan in the previous year, the cousins trilogy continued in 2014. In the final two,  Branna ODwyer becomes the star, and her work at The Dark Witch shop the center of the action. Shadow Spell  (The Cousins ODwyer No. 2)Blood Magick (The Cousins ODwyer No. 3)The CollectorConcealed in Death  (Robb, In Death No. 38)Festive in Death  (Robb, In Death No. 39) 2015: The 40th "In Death" Book It all began in 1995, and 20 years later, J.D. Robb published her 40th In Death book in 2015. Running at two novels per year, fans began to rely on the releases as something they could expect from Roberts. The LiarDown the Rabbit HoleStars of Fortune (The Guardians)Obsession  in  Death  (Robb, In Death No. 40)Devotion in Death  (Robb, In Death No. 41) 2016: "The Guardians" trilogy Concludes Fantasy abounds in Roberts Guardians trilogy. The series was finished in just over a year, and 2016 saw the series wrap up with what many consider two of the authors most imaginative works. The ObsessionBay of Sighs (The Guardians)Island of Glass (The Guardians)Brotherhood in Death  (Robb, In Death No. 42)Apprentice in Death  (Robb, In Death No. 43) 2017: 222 Books and Counting With the 2017 release of Come Sundown, Nora Roberts list of books hit 222, and Secrets in Death was the 45th In Death title for J.D. Robb. This is an astonishing library from a single author and one of the reasons why  The New Yorker  has called her Americas favorite author. Year One (Chronicles of the One)Come SundownEchoes in Death  (Robb, In Death No. 44)Secrets in Death (Robb, In Death No. 45) 2018: 500 million The second part in a trilogy begun in the dystopian New York City (Year One) was set to follow in late 2018 as well as two more In Death books. There have been 500 million of Nora Roberts books in print. Dark in Death  (Robb, â€Å"In Death† No. 46)Shelter in PlaceLeverage in Death (Robb, â€Å"In Death† No. 47)Of Blood and Bone (â€Å"Chronicles of the One† No. 2) 2019: "In Death" Continues The 48th book in the In Death Eve Dallas series for pseudonym J.D. Robb is scheduled for February 2019. Communications in Death (Robb, In Death No. 48)

Primary and Secondary keywords Assignment Example | Topics and Well Written Essays - 1000 words

Primary and Secondary keywords - Assignment Example Keywords can be differentiated into two major types according to their importance in a webpage or website. They are Primary keyword and secondary keywords. For well optimization, a good combination of primary and secondary keyword is vital. Google provide us ‘Google Trends’ which is a web based activity. It helps us to find how many times a word has been searched in Google from all over the word approximately. It represents in the form of a graph where the horizontal axis gives time and vertical axis depicts how many times the item is searched. Butters, K. (2013).  What are Primary and Secondary Keywords? [online] Yorkshireseoconsultancy.co.uk. Available at: http://www.yorkshireseoconsultancy.co.uk/what-are-primary-and-secondary-keywords [Accessed 8 Aug. 2014]. Google, (2014).  Google Trends - Web Search interest: digital marketing - Worldwide, 2004 - present. [online] Google.com. Available at: http://www.google.com/trends/explore?q=Digital+marketing#q=Digital%20marketing&cmpt=q [Accessed 8 Aug. 2014]. Hibu, (2013).  What are keywords and why are they important for SEO? [online] Business.hibu.co.uk. Available at: http://business.hibu.co.uk/knowledge/articles/2011/sept/what-are-keywords-and-why-are-they-important-for-seo/ [Accessed 8 Aug.

The poverty in the world Essay Example | Topics and Well Written Essays - 1500 words

The poverty in the world - Essay Example The author also notes that the global food crisis affects mostly poor people – who have to spend most or all of their income on food. Using various examples of extreme weather events worldwide, the author argues that political or economic decisions may be related to the food crisis, but their role in the rapid expansion of the crisis can be doubted; rather the weather, as affected by the increased pollution, should be characterized as the main cause of the global food crisis. The views of the author, as briefly presented above, are critically discussed and evaluated using appropriate literature, i.e. academic studies which focus on the global food crisis. 2. Issues discussed in the paper – presentation and analysis In the article under analysis, Krugman aims to present the key causes of the global food crisis. ... However, extreme weather events - recent ones - in specific countries are used in order to prove the relationship between the global financial crisis and the specific events. More specifically, reference is made to the fires in Russia, the flooding in Australia and the dry weather in Brazil. It is noted that extreme weather events are more likely to influence the food prices – compared to the commodity prices, which cannot have an impact, in accordance with Krugman, on the food prices. However, no data or relevant reports are used for supporting the specific view. Instead, the events are mentioned followed by the personal views of the author, without using appropriate literature or findings of research made on the specific issue. The key point of the article is that the global climate change which has led to natural phenomena such as the La Nina, is the key cause of the global food crisis and for this reason the claims that ‘Ben Bernanke has blood on his hands’ (K rugman, p.1 & 3) should be opposed as non-valid. Instead, measures should be taken in order to control the global food crisis that, in accordance with Krugman, is expected to further expand, as a result of the increase of greenhouse gases. 3. Evaluation of the author’s perspective In accordance with the issues discussed above, the global food crisis, as expanded quite rapidly in the international community is quite difficult to be controlled, mostly because it is related to events that cannot be foreseen and they are quite difficult to be confronted. In fact, no matter the technology available, certain of these events, cannot be managed, like in the case of fires in Russia and the flooding in Australia

Stanley Miller Paper Coursework Example | Topics and Well Written Essays - 500 words

Stanley Miller Paper - Coursework Example This is because a concentrated solution would respond better than a dilute solution with diffuse molecules. IX. Paper chromatography is a method of separation and identification of compounds. It utilizes the principle of capillarity and also solubility (to facilitate separation). Colour is often used to allow the identification of compounds. The properties include; molecular weight, structure, shape of the molecule, and the polarity of the molecule. XII. He was able to tell the presence of the amino acids by the ninhydrin indicator. For their individual discrimination, he used comparison of spot size and colour to known templates of characterized amino acids. XIII. Miller knew the total yield was in the milligram range by informed inference. Knowing that the system was closed, the total mass of reagents remained the same (gases included). By weighing the remaining fractions in the flask, and subtracting impurities by silica, he may have obtained a rough idea of the amount. That is; total mass of reagents (minus apparatus) = Amino acids mass + remaining reagents(minus impurities). It though may not be entirely accurate, as the amino acids existed in aqueous state, thus requiring the factoring in of water of dissolution. XV. His experiments did test his hypothesis. Though not accurate in the reproduction of the original setting of primitive earth, they showed that indeed it was possible that the primitive atmosphere contained the right inorganic molecules, the right conditions and the right amount of energy to produce organic molecules. XVI. A good experiment to do next would be one on synthesis of nucleotides. If amino acids could be produced, then similarly, nucleotides might also have been produced, sparking the beginning of biological

Corporate and brand strategy of Indian telecommunications organization

Corporate and brand strategy of Indian telecommunications organization IDEA Cellular Limited entered to world of Indian Telecommunication in year 2002 after a long series of businesses and collaborations with other companies and groups under Birla group of companies.  [1]  Since then, the company has kept its core center of attention on maximizing the subscriber base and gain maximum share in the GSM mobile services market .The major brand identification happened after bollywood actor Abhishek Bachchan became the brand ambassador with slogan- An Idea can change your life with various ground-breaking adverstiments specially to attract rural people in country For this assignment, information was gathered from various online sources and books. I first explained the corporate and brand strategy for the firm and then analyzed the firms strengths and weaknesses by conducting a SWOT analysis. The next step was to design the marketing strategy for the firm. I positioned the marketing goals and objectives and evaluate the 4 Ps of the firm and then developed the 4 Ps that the firm would utilize in the next year. The final step was based on 7Cs to analysis the company website which helped to developed online strategy for Idea. Industry Analysis: Subscriber base Analysis: As per telecom regulatory authority of India report by October 2010 total subscriber data reached 742.12 million out of which wireless subscriber base reaches 706.69 with overall increase of 2.61% from last year.  [2]   As published latest performance indicator report for quarter April-June 2010 YOY growth is 48.73%  [3]   In rural India teledensity for wireless telephone subscribers is 33.0% where as in urban areas teledensity is 67.0% Top players in wireless telephone subscribers are Bharti, Reliance, Vodafone, Tata and Idea Idea is no.5 player contributes 10.76% to total Indian Telecom wireless industry. Average revenue Per User (ARPU) has dropped by 7% over the last quarter MOU for customers dropped to 2.2% as compared to last quarter results. Source: Telephone Regulatory Authority of India Press Release from May 2010 to October 2010 Reasons for growth in telecom services: Escalating telecom services with improving infrastructure. Introducing new and new service providers. Declining tariffs due to increase in competition to attract lots of customers. Reducing handset costs help in the growth of the industry. Company Analysis: Idea Cellular Limited (!DEA) is one of the leading mobile service provider in India with number of subscribers 74.2 million as on Sept,2010 . Idea is in 11 out of 22 service areas, covering ~80% of the national subscriber base.  [4]  . It is the one of the fastest growing mobile service in India. Idea offers number of services as per customer needs with some unique feature like-womens card for special need of woman (always want to talks more),youth card for young generation of India. Recently idea is awarded with 3G range in 11 major areas out of 22 in India with cover major revenues of Idea. Source: Telephone Regulatory Authority of India report as on 30.10.2010 Mission Statement: We will delight our customers while meeting their individual communication needs anytime anywhere. We survive because of our customers. Porters 5 Force Model(book detail)work required from allessays-incompleted Category Impact Cause Threat of New Entrants High Rules are set by TRAI for new entrants in telecommunication sector .And competition is increasing as new and new entrants are emerging in the market which will become a big challenge for Idea. Bargaining Power of Suppliers Low Cause of service based industry few suppliers are in the market and supplier lacks bargaining power is low. There is huge competition in the market for suppliers for hardware supplies (handsets) and software supplies (mobile software or operations) which makes the bargain power low for suppliers. Bargaining Power of Buyers High Increase of customer awareness for new offers from different brands and number of options available to them to choose the best for themselves, increase in competition make lots of options available to customers which increase the braining power of buyers. Substitutes Low VOIP, Wireless and satellites services have negligible effect on mobile phone operations as they can provide the connectivity when on the move and in turn act as substitute for mobile phones. It means threats from substitutes is low. Rivalry High High Price Competition, High agitate Rate and Promotional offers from competitors are very regular to attract the customers in this industry which gives high rivalry rate. SWOT Analysis: Competitor Analysis Mobile Industry is booming in India with new companies entering every year. Currently the pattern follows by Indian Telecommunication is having metro with highest presence of all major telecommunication companies followed by Circle A and B with presence of only major players and lowest Circle mainly rural areas where only govt support like BSNL operates. With this heavy competition companies are trying their best to find appropriate positions of distinguish their products. There are a few pan-national players like Idea while some are concentrated to particular areas. Idea main focus areas are voice and data traffic and unique VAS services which are primarily through prepaid talk time plans. The lack of brand loyalty among consumers letting competition stronger and stronger in the market. The major Competitors for Idea are: Bharti Airtel Reliance Vodafone Tata BSNL Segmentation: Idea cellular provides GSM mobile services in different regions across various circles. The consumer market for mobile services is majorly segmented as: Geography: Indian telecom industry is divided into 22 main circles and Idea operates in all sector offering different and customised services according to circle .for eg for Punjab circle it provide customised services as Punjab are users and same for other circles as per their requirements. Even there is distinguished between rural and urban area users. Idea mainly penetrates towards rural areas Demographic: Customers are segmented according to their ages and Idea offers mobile services accordingly to age and gender. Young customer between age 15-25 years require less cost and high usage where Idea offer young cards to these age group customers. Same for males and females segment they have different attitudes to use of mobile phones. Considering this Idea offer women cards where with low cost women can talk for long time. Behavioral: On the basis of user type customer can segmented corporate or individual .Idea offer special facilities for people belong to same organization On basis of usage rate customers can segmented as light (dont use mobile much), medium and heavy (use mobile very frequently) and Idea provide special benefits to such type of users. On basis of user status customers are segmented as first time users and regular brand loyal customers. Idea offers lots of different cards and benefits for first time user so that they become brand loyal and better and new offers to regular customers to maintain their brand loyalty. Benefits: Customers mainly classified on basis of their level of customization and the type of services they required. Few customers always prefer to have hassle free and simple plans mainly the old group and few customers always prefer regular customized plan accordingly to their requirements and usage timing. For some customer network and connectivity is more important rather than any plans and offers. Target Market: Idea follows on multi segment approach working on the demands of different segment areas. To target Youth or young people between the age 15 to 25 years, Idea started My-Gang Pre-Paid card on which the local group calls rate 10 paisa per minute and message one paisa per minute. To attract women Idea introduce Women card which provide offers like emergency calling, calling at the rate of 50/min from 2 p.m. to 4 p.m.(kitty party rates). Idea not only young and women customers but offers lots of customized products to provide to various different segmentation of people like lovers, business people, old age people, low income people Market Position and Branding: Brand Strategy: Innovate. Stimulate. Liberate.  [5]   The telecom industry is growing at a very rapid pace. As per the Ansoff Product (book details)- IDEA going along with the Market Development Strategy. Main focus of Idea is to target new markets for eg:rural area of India. Idea mobile provides affordable and reliable services with efficient and stable network in count to, innovative and customised products that set free customers from limitations of time The different ad campaigns based on An Idea can change your life (finally a ad series called what an idea sirji) mainly focused towards creating new ideas, raise awareness and provide solutions to social issues which brings the presence of Ideas network in depth everywhere across India. Yet to explain Marketing Mix: 1.Product Idea Cellular provides services like: Voice and SMS service: Idea offers voice and SMS services at very competitive prices to its customers. Starting with services in Andhra Pradesh and Madhya Pradesh, it has now expanded its network to all major circles. Value Added Services: To achieve customer loyalty Idea offer Value Added Services (VAS) major targets women, business people, and young people. Major VAS services includes: GPRS: Witht he increase in internet usage, Idea offer GPRS service to its customer where they use internet whenever they required on their mobile phones and even it offers customers to access mail with real time synchronization with mail server specially for business users. Idea Radio: Idea in collaboration with Radio to offer its customer radio services on mobile. Music Messaging: Cellular Jockey is service where you can send music SMS to your friends and loved one. Other Value Added Services: Other services include live TV streaming, easy billing option, payment by mobile of utility bills, travel booking etc. Wireless Internet: Idea provide wirless serives uder name of Idea net setter in form of plug and play which is simply a USB which require no extra installation to surf internet Strategy for next year: Following the traits, mobile market could reach maturity in next 5-6 years where then differentiation should base only on the services mobile companies provided. So for coming years Idea mobiles should concentrate more on urban market as well with new service offering as presently Idea is more concentrate to rural market.. The following could be some new features they should consider: Idea can come up with new and attractive plans like few years back they introduced caller tunes which really attracted people but at extra costs now in coming time they should provide these services as a part of basic packages. Like other countries they should tie up with mobile manufacturing companies to provide handset along with sim cards and packages. To invest more in rural market they should provide basic information like weather upates,news free of cost cause major of the rural India people depends upon farming. 2. Price: Pricing strategy and Implementation One of the main impact of increased competition is the price wars among companies which result to lower their prices (1paise per second), to survive in the market. Idea should also follow the same pricing strategy to remain in the market because customer who choose idea for low price will else move to other low price mobile service providers which is further aggravated by soon with introduction of MNP (mobile number portability) where customer dont require to change their number. However financial implications of pricing model will affect the overall profitability of company. This turn down is mainly determined by two factors: reduced tariff and customer is billed on per second rather than per minute because previously when a customer talked for 10 seconds he was charged for one minute but now if the customer calls for only 10 second then he will charged for 10 second only. These low levels of margins are not sustainable in the long term, where after some time they have to increase their prices to sustain in market. Although Idea can pick up on its profitability by reducing operating costs. Idea should try to focus on its major rural market by reducing prices and keep loyal to brand 3. Place: Objective: Idea Cellular operates in all 22 service areas/circles parts where more than 76% revenue comes from areas like Delhi, AP, Gujarat, MP, UP, Haryana, Kerala Source: The Telephone regulatory auhotirty of India Press release for subscriber base as on 30.10.2010 The medium of service distribution is as follows: My Idea and Idea Zone: The direct retail shops from Idea which provide all services from buying new connection to pay bills recharge topups, plan change, buying wirless services or idea products. These outlets are located within the city area to cover maximum users. Local Retailers: The authorised distributors of Idea services located anywhere in the city. They only provide services like new connections and recharge top ups but not deal in services special like lost SIM replacement, customer complaint handling etc. At some of these shops, there are facilities for bill payment and cheque drop box. Internet: The Company can also obtain all information from Idea website.Custmoers can also pay their bills, buy top ups. Strategy for next year: Setup more and more My Idea stores, and Idea Zones which help them to directly interact with the customers provide better solutions to theory requests. Open kiosk at important places for bill payment and complaint registrations. Because of India law for security norms, process for apllying new connection is still manual, Idea should try to ease the process to increase the customer experience. 4.Promotion: Objective Most of the mobile companies are providing almost same type of services with few modifications. In this case it is really important to position your brand as best as possible and for this the best idea is to promote the brand with best multimedia campaign and market communication. The objective of campaigns is to communicate the customer various new plans, their features, and promotions. Message and Creative strategy: Idea has developed the whole marketing communication around social issues. The use of brand name Idea in its tagline An Idea can change your life is well placed. It mainly follows two different strategies of creating brand awareness and creating and loyialty for brand purchase intention: Transformational appeal: To create brand awareness, they emphasize to stir up emotions that will motivate purchase especially in rural areas. For example: a 90-second advertisement, where a girl is denied to join the school because of non availability, Abhishek Bachchan who is the principal of the school comes up with idea of starting mobile classes. The students will gather around a mobile to learn the lessons and teachers communicate wirelessly. To make interest, they just showed only a 10 second teaser for first few days and after creating a curiosity among the audience they aired full 90 second commercial. Informational appeal: To create and facilitate brand purchase intention, idea designs campaigns which elaborate product attributes or benefits. In such kind of campaign major attributes like call rates or other benefits such as free talk-time or value added services are highlighted. To fulfil this end they go for product comparison ads (for example: to communicate the benefits of womens calling card they developed a campaign which depicts women from different backgrounds having different lifestyle using their Idea womens calling card to fulfil their different needs such as advice, security and beauty tips). To get the attention of the target audience, first half of the commercial is shot in a background of 1960s i.e. in retro environment. Communication Channels: Mass Media: Television: Idea follows a mass marketing strategy like all other brands because this medium has highest reach in the country. To communicate through this channel: Idea buys television slots from 10 sec to 90 sec in famous TV shows. The concept of advertisement is created by agency Lowe Lintas, Idea choose Abhishek Bachan as their brand ambassador. Idea also sponsors sports events such as that of IPL (became one of the sponsor of Mumbai Indians) which are broadcasted on the TV and watched by millions. Idea sponsors famous award functions and TV reality shows Idea Khataron Ke Khiladi- Part 2, Idea Bharat Ki Shaan on DD, Idea IIFA awards, Idea Filmfare Awards etc. which helps in improving brand image. Print Media: This is mainly used to highlight plans and offers. Whenever a new plan is launched, Idea give full page ads in the leading newspapers and on regular bases Idea give ads about different tariffs and plans. Billboards and Hoardings: Idea places its billboards and hoardings at several places in the city such as on a roadside near a traffic light or on highways. The design is customised according to the region. This helps the company in connecting with the diverse target audience at a local level. Tie up with IOC: Idea also tied up with Indian Oil Corporation to use their petrol pumps and gas agencies for branding and distribution of Idea sim cards and recharge vouchers. Online advertisement: Idea comes up with different campaigns on internet websites from time to time to interact and connect with large online youth community. Mobile advertisement: Idea runs several campaigns and contests on mobile to engage existing customers and reward them through monetary prize, thus, reinforcing the relation of Idea with the customer. 7 Cs of marketing: (book model in appendix) The website of Idea Cellular services is http://www.ideacellular.com/. The website analysis on the basis of 7 Cs of marketing is as follows: Contract: Idea website is divided into nine sections including Home, Prepaid, Postpaid, VAS and Roaming, Business offerings, Customer care, Blackberry, Wireless internet, investors. Website is not too complex and easy to understand even for a person who dont know much about using of internet sites for getting information and can pay online bills indicates that Ideas believe in simplicity for the sake of customers. Content: The content of website is quite useful and presents all the necessary information to customers as well as investors. It covers like company history, major events, press releases, company mission, values, products etc for everyone. From investors prospective it covers sharing holding pattern, Annual reports, presentations etc.Idea users can login for their personal account in website for check details, update them, paying bills etc. Overall it provides required the valuable information Construction: The website is user friendly and easy to use. Connectivity to different tabs is accessible on home page as well as individual tabs itself. All tabs/sections provide simple and direct meaning about their significance. Community: There are different types of communities which keep on entering the market to let people connect. Idea will let you to connect to facebook as well now. Presently people can part of Kaho whats your idea community. Customization: Presently Idea website does not let any customization of any products or plans. If user want any change in their mobile phone plans they have to visit Idea retail outlets The only option available is that people can register their themselves for new connections on available plans or edit their personal details. Communication: There is one common tab appear as a banner for all sections of website run five(presently) promotional advertisements which keep on changing about new plans, products, offers of the company. These advertisements are comparatively of short duration (few seconds).The website is not loud to support the Idea of simplicity. Commerce: The website provides current users to pay their bills,recharge their top ups and edit their personal details.

Ethics and Management Decision Making Essay -- Business Ethics

â€Å"We have always known that heedless self-interest was bad morals; We know now that it is also bad economics† (Franklin Delano Roosevelt as cited in Godwin, 2008; Good Money & Quotes, 2010) 1. Introduction Business Industry has witnessed the outcomes of bad moral decisions taken by business leaders. Enron’s story is only one example of corporate scandals and cases of bad moral decisions, which has not only shaken the public trust in corporations, but also affected the bank accounts of investors and employees. Before the bankruptcy of Enron; it was included in one of the fortune 500 companies after its fraudulent accounting case the share went down to $1 (Enron scandal, 2010; PBS, 2002; Godwin, 2006; Godwin, 2008). The â€Å"bad apples† which create fraudulent are now facing prison terms, they are not morally bad character people they just face this because of their limited conceptual schema and don’t consider moral values while making decisions. Mostly managers are known for moral values, and they are not greedy and egoists, the underlying issue is that they have narrow perspective on a particular situation so they don’t view the moral consequences of their decisions. They actually lack the ability to imagine a range of possible issues, consequences and solutions. So just because of their shorter insight they make wrong moral decisions which later give undesirable impacts to society and business as well (Godwin, 2006, Godwin, 2008; Werhane and Moriarty, 2009). Business Industry has also witnessed some business leaders who have taken such a good moral decisions that result in mutual benefit to the company and wider society. Literature shows different instances of companies like Seventh Generation, Fuji Xerox, or Green Mountain ... ...Werhane, P.H., Dunham, L. (2002) ‘Moral Imagination: A Bridge between ethics and entrepreneurship’ [Online]. Available at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=252654 (Accessed: 06 March 2010). [35] Werhane, P.H. (2006) ‘Access, Responsibility, and Funding: A Systems Thinking Approach to Universal Access to Oral Health’, Journal of Dental Education, vol. 70, no. 11, pp. 1184-1195. [36] Werhane, P.H., Moriarty, B. (2009) ‘Moral Imagination and Management Decision-making’ [Online]. Available at: http://www.corporateethics.org/pdf/moral_imagination.pdf (Accessed: 06 March 2010). [37] Yashiro, K., Yoshida, T., Suzuki, Y. (no date) ‘Training on Corporate Social Responsibility in Japanese Companies: Based on a Survey’ [38] Young, G. (2008) ‘Advisory Panel and Committees’, Encyclopedia of Business ethics and society, vol. 5, no. 1.