Impact of E-commerce on B2B Essay Example | Topics and Well Written Essays - 2250 words

Impact of E-commerce on B2B - Essay Example One of the greatest advantages of an e commerce platform is that information is exchanged between manufacturer and customer directly. The greatest advantage of E commerce is the flexibility it provides to production to take advantage of information sharing long the production chain. A production unit can manipulate this information to great profit customer needs can be coordinated better with processes. (Chen, 2003) The fundamental aim of this paper is to identify E-commerce and its Impact on B2B Organizations Supply Chain and identify the way in which the logistics of business-to-business e-commerce can be managed to gain the most efficient form of supply chain in UK. The fundamental question of this paper is to find out the whether the impact of E-commerce and B2B Organizations Supply Chain if effective and whether it is logical to implement it in the parameter of supply chain in UK. The objective in this study was to see the possible effect of the e commerce system would have on the market segment. The study would in fact be balanced in its validity and reliability by results in questionnaires delivered. The objective would be to discover whether a prior knowledge of management of market segmentation would be beneficial or detrimental toward the company and their understanding of the use of strategies as marketing tools. Data would be gained from a specific area for ease of accessibility and for targeted accuracy lending reliability and validity to the research process. (Jones, 2002) The variables involved would also include age groups, amount of education, and understanding of security needs and responsibility. Other variables may be inclusive of the economic standings of the potential customers of the e commerce system and rival industry, the physical market, along with the same standings for the customers at the edge of the market segment interviewed. A third series of variables includes the types of studies that are managed and the cultural background of the customers at each of these areas. The research paradigm considered by the researcher in regard to this work included the consideration of groups and how strategically developed planning would target them. (Caprette, 2007) 6.0 Methodology The data for this work was managed through a single questionnaire handed out to potential customers of the e commerce system. The researcher utilized gender identifiers and numbers or letters to separate each questionnaire for validity and reliability of results and to ensure bias reductions. The questionnaire is located in the Appendix section for understanding of the questions. Each question had either a 'yes' or a 'no' answer or followed positive or negative reactions to certain questions. The process to deliver and collect these questionnaires would be spanned around approximately two weeks. The

How Can Facebook Be Good for Business Research Paper

How Can Facebook Be Good for Business - Research Paper Example This paper will discuss how Facebook can be good for businesses. This will also analyze the scope of marketing activities in this new age of online branding. Facebook provides users with a common platform to express their views and share their opinions easily so as to significantly take part in the social formation process. As compared to traditional promotion techniques, companies obtain a great pool of audience while marketing through the Facebook channel. In other words, firms can cheaply advertise their products and services to people across the globe using Facebook. In contrast to conventional promotion techniques, Facebook-based promotion assists companies to collect customer feedbacks regarding various product/service instantly. Today all successful companies have a well maintained Facebook page and they keep their pages updated in order to be in good touch with customers. Market analysts point out that Facebook is very helpful for companies in dealing with brand positioning i n the current business environment. Modern people spend more time browsing the internet, particularly Facebook rather than watching television. Therefore, TV ads would be less effective (in terms of cost and productivity) today. The most fascinating advantage of Facebook-based brand positioning is that it significantly benefits businesses to cut down their operating costs while achieving the planned benefits quickly. To illustrate, an organization can very cheaply maintain a Facebook page and develop its followers’ group as there is no extra charge for doing so. According to Schivinski and Dabrowski, with the emergence of Facebook, communication with customers has become an easy task for organizations and this situation, in turn, drives the formation of timely and potential operational strategies. Undoubtedly, most of the marketing managers will agree that a notable percent of their new business comes from existing customers. In the opinion of Lynn and Davis, mouth publicity is the most powerful tool of advertising because consumers are the ones who can best evaluate a product/service. It is evident that Facebook provides users with extensive exposure to discover and share information and this feature of social media contributes to the feasibility of ‘word of mouth referrals’. The Guardian reports that â€Å"there are more than 3.2 billion likes and comments posted to Facebook every day, many of those to the 37m brand pages†. It directly reflects the unimaginable scope of Facebook-based brand promotion. Since a company’s Facebook page will reflect its business and what it stands for, the management must pay higher attention to creating and maintaining its brand page. To illustrate, the firm may set a cover photo that depicts the essence of its brand and quality of products/services offered. Firms can include the â€Å"find us on Facebook† option on its website, emails, and newsletters in order to encourage its existing customers to like the firm’s brand page. Hence, the company gets a huge group of existing and prospective customers subscribed to its brand page.